The February Sweeps rating period proved to be a tight race between all Boston stations in the A25-54 demographic.
Early risers at 4:30AM chose WFXT-TV’s FOX 25 Morning News as their choice for morning news, weather, and traffic. WCVB’s EyeOpener was a close second, and WBZ This Morning came in third.
When many viewers began to tune in at 5AM, WCVB’ EyeOpener attracted the most viewers, followed by the FOX 25 Morning News, WHDH’s Today in New England, and WBZ This Morning.
The 6AM hour of news was no different, with WCVB’s EyeOpener again having the most viewers, followed by the FOX 25 Morning News, WHDH’s Today in New England, and WBZ This Morning.
The 7-9AM time slot proved to be a historic one for the FOX 25 Morning News. WFXT crushed the ratings period, achieving the highest ratings in the 7-9AM slot since 2009. Good Morning America was a distant second, followed by the TODAY Show and CBS This Morning.
At noon, it was a tight race between WCVB and WHDH, but WCVB achieved a 1.2 score over WHDH’s 1.1. WBZ followed in third place with a 0.7. Please note that these ratings only cover the 12:00-12:30PM time slot. Numbers were not available for the second half of WHDH’s newscast.
WCVB once again won the 5PM timeslot with a 2.1 rating, followed by WHDH with a 1.8, WBZ with a 1.3, and WFXT with a 0.8.
The same goes for 6PM, where WCVB attracted the most viewers, followed by WHDH, WFXT, and WBZ.
In all late news Monday-Sunday evenings, WFXT attracted more viewers for their 10PM and 11PM broadcasts than any other late newscast. WHDH’s 11PM newscast came in third, followed by WCVB’S 11PM newscast and WBZ’s 11PM newscast.
WFXT was also the most watched 11PM news in the M-F and M-Su categories. On M-F nights, WCVB placed in second, followed by WHDH and WBZ. In the M-Su category, WHDH came in second, followed by WCVB and WBZ.
While the A25-54 demographic was a tight race, WCVB won all newscasts in the total viewers 2+ and total households for the month.
View WCVB’s Press Release here.
View WFXT’s Press Release here.
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