July 2015 Boston Ratings Results
The ratings results for the month of July have been released! How did your favorite station do in the all-important A25-54 demographic?
The local morning news race proved to be a tight one this month, with WFXT winning at 4:30am and winning slightly ahead of WCVB at 5am, finishing ahead in the nearest hundredth. WFXT also won their time periods at 4am and 7am, and beat out WHDH at 9am. Good Morning America on WCVB was the most watched network morning news this month.
WCVB extended its winning streak at noon, finishing ahead of WHDH in the nearest hundredth. Both stations scored a 0.7, followed by WBZ with a 0.2.
WCVB once again dominated the early evening news race, winning at 5pm with a 1.2, followed by WHDH with a 1.1, WBZ with a 0.8, and WFXT with a 0.7. At 6pm, WCVB came in first with a 1.9, followed by WHDH with a 1.2, WFXT with a 0.9, and WBZ with a 0.8.
The late evening news race was once again dominated by WFXT. The station’s 10pm newscast brought in more viewers than any other late newscast, with a 1.8 rating in both the Monday – Friday period and the Monday – Sunday period. WHDH’s 10pm newscast on WLVI and WBZ’s 10pm newcast on WSBK followed behind at 10pm with a 0.4 and 0.3 rating respectively.
At 11pm, WFXT led the race with a 1.5, followed by WHDH with a 1.4, WCVB with a 1.1, and WBZ with a 0.5.
Take a look at the complete ratings chart below. This post will be updated when we receive press releases from WCVB and WFXT.