August 2015 Ratings Results
The ratings results for August 2015 have been released, and it was an extremely close month for most stations.
The morning news timeslots seemed to be pretty even this month. Highlights:
- FOX 25 Morning News won the early morning timeslots at 4:00am and 4:30am
- WCVB’s EyeOpener won the late morning timeslots at 5:00am and 6:00am.
- FOX 25 Morning News saw a bit of a decline at 6:00am, falling to 3rd place behind WHDH’s Today in New England, from 2nd place last month.
- The 7:00am-9:00am time period saw a big shakeup, with FOX 25 Morning News falling to third place from its usual first place. The Today Show led the timeslot with Good Morning America coming in at a close second.
The noon newscast was another close race between WCVB and WHDH. Highlights:
- WHDH’s noon newscast won with a 0.9 rating over WCVB’s 0.8.
- WBZ’s noon newscast followed in third place with a 0.3.
In the early evenings, WCVB and WHDH were neck and neck at 5pm. Highlights:
- WCVB led at 5:00pm, with WHDH not far behind, followed by WBZ and WFXT.
- WCVB had a slight lead at 6:00pm with a 1.9, followed by WHDH’s 1.5 in second place.
- At 6pm, WBZ came in third place with a 0.9, bumping WFXT to last place in the timeslot with a 0.8.
The late evening news race saw the biggest shakeup of any timeslot this month. Highlights:
- WHDH overtook WFXT at 11:00pm with a 1.5, bumping WFXT to third place with a 1.0, following slightly behind WCVB’s second place 1.1 rating in the timeslot. WBZ came in fourth with a 0.5.
- WHDH’s 10pm newscast on WLVI saw a slight growth this month, and even achieved more viewers than WBZ’s 11pm newscast. This bumped WBZ’s 11pm newscast to sixth place in the All Late Evening News Group (the combined 10pm and 11pm ratings in one category).
- FOX 25’s 10pm newscast was the highest rated late newscast for the eighth month in a row.
WCVB won every timeslot in the Households and Total Viewers demographics this month.
View the complete A25-54 ratings chart below, and read the press release from WCVB. (WFXT release coming shortly)